NFL’s 32 Equity, General Atlantic launch investment fund
Wednesday, October 21, 2026 · first reported by Sports Business Journal
Team owners in the NFL signed off on Tuesday on a joint venture pairing General Atlantic, a private equity firm, with 32 Equity, the league's own investment arm. No terms were disclosed. PJT Partners advised 32 Equity.
The NFL founded 32 Equity in 2013 with $1 million from each of its 32 teams. Two further capital calls brought it to roughly $250 million before investment returns. According to Pitchbook, it holds stakes in 42 companies, including Fanatics, On Location and Clear. Sumit Varshney runs it and reports to NFL Chief Financial Officer Christine Dorfler.
- Firm
- General Atlantic
- Also named
- NFL
- Fund
- 32 Equity
- Size
- $250M
- Stage
- Raising
- Asset class
- Private equity
- Geography
- Global
The summary and fields above are extracted from the published reports and can contain errors. The linked articles are the source of record.
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