Serena Williams’ Venture Capital Firm Leads $3M Investment In Fashion Startup, ‘Trace’
Tuesday, October 27, 2026 · first reported by Black Enterprise
Serena Ventures led a $3 million seed round in Trace, a fashion startup offering pre-purchase rental and resale listings, with participation from Shakti VC.
- Firm
- Serena Ventures
- Also named
- Shakti VC, Trace
- Asset class
- Venture
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