GAM Joins Sports Investing Push with Private Equity Partnership
Sunday, October 25, 2026 · first reported by RankiaPro
GAM, a Swiss asset manager, has partnered with US-based Avenue Capital on sports investing. Under an agreement signed in March, GAM will use its distribution network to raise assets for the Avenue Capital Sports Opportunities Investment fund and draw global investors, likely through a feeder fund.
The fund is managed by Avenue co-founder Marc Lasry. Its holdings include stakes in the PGA Tour, TGL Golf, Team USA in professional sailing and the Professional Bull Riding Team Series. Avenue Capital Group manages around $12 billion in assets.
- Firm
- GAM
- Also named
- Avenue Capital
- Fund
- Avenue Capital Sports Opportunities Investment fund
- Stage
- Launch
- Asset class
- GP stakes, Hedge funds
- Geography
- Europe, North America
The summary and fields above are extracted from the published reports and can contain errors. The linked articles are the source of record.
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