Picture books about private markets
Made for people who work in private markets to read with their children, and for anyone new to the field. The words are real, explained simply and checked with care. Free, with nothing to sign up for. Swipe through on your phone, or download the PDF.
The ABCs
The ABCs of Private Equity
Brock the badger helps small companies grow
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Brock's fund buys a family bakery and helps it open more shops. Twenty-six words from private equity, in simple language.
The ABCs of Private Credit
Olive the owl lends money and looks after it carefully
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Olive lends to a small toy maker and teaches twenty-six words about loans along the way.
The ABCs of Venture Capital
Sadie the squirrel plants small ideas and helps them grow
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Sadie backs young companies the way a squirrel plants acorns: many small seeds, a long wait and a few great oaks.
The ABCs of Real Estate
Stanley the snail knows all about buildings. He carries one.
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Stanley shows how buildings are bought, cared for and paid for, one letter at a time.
The ABCs of Infrastructure
Bea the beaver builds what a town relies on
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Roads, water, power and ports: Bea shows how the things a town relies on get built and paid for.
Stories
Tilda and the Orchard
A story about patient money
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Tilda puts her savings into an orchard fund and waits twelve years for the fruit. What a private fund is, told gently.
The First Yes
A story about starting a fund
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Brock has a good plan for his first fund and needs one investor to go first.
Herman Finds a New Shell
A story about a continuation fund
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Herman's fund is ending, but the seaside cafe he looks after is still growing. Here is what he does.