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The ABCs of Private Equity

Brock the badger helps small companies grow

Brock stands proudly outside a charming village bakery at sunrise holding a tray of warm loaves

The ABCs of Private Equity

Brock the badger helps small companies grow

FundOpsHQ

Brock sits in a cosy reading nook with a big picture book on his lap

This book belongs to

Brock and two rabbit bakers in aprons carry a striped awning across a quiet village street between a little bakery and a bigger bakery next door

Add-on

When a company buys a smaller one so they can grow together, the smaller one is called an add-on. Two bakeries can bake more than one.

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Brock shakes paws with an old rabbit baker in a family bakery kitchen

Buyout

A buyout is when a fund buys a whole company. Brock's fund bought a family bakery, so it could open more shops.

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Late afternoon in a sunny bakery back room

Carried interest

When a fund does well, its manager earns a share of the profit, often one fifth. That share is called carried interest.

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Brock hands out baskets of golden coins to a line of smiling animals at a garden gate

Distribution

When a fund sells a company, it sends money back to its investors. That is a distribution, and it is a very good day.

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Brock sits at a wooden desk in a tidy bakery office looking through a magnifying glass at a big ledger with neat blank columns

EBITDA

EBITDA is one way to measure what a company earns from its everyday work, before costs like interest and taxes.

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A big round copper pot in a quiet village square with a bear

Fund

A fund is a big pot of money from many investors, looked after together. Everyone shares in what it buys.

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Brock walks through a busy bakery in an office-to-kitchen view

General partner

The general partner runs the fund. It chooses the companies and looks after them. In this book, that is Brock.

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Brock watches a group of animals clear a low wooden hurdle in a sunny meadow

Hurdle rate

Investors earn a set return first, often 8% a year. That is the hurdle. Only after that does the manager share in the profit.

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A teacher goat and a nurse hedgehog sit on a park bench planting a small coin into a flowerpot while Brock waves from the path

Investor

Investors put money into the fund. Many are pension plans, saving for the years when teachers and nurses retire.

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Brock walks a winding country path that dips down into a little valley and then climbs a long way up a sunny hill

J-curve

At first, a fund spends on fees and new companies, so its value dips. Later, as they grow, it climbs. Drawn on paper, it looks like a J.

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Brock and two other animals in an office by a big round brass key the size of a door

Key person

Some people matter so much to a fund that the agreement names them. They are key people, and investors want them to stay.

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Brock uses a long wooden lever with a borrowed plank over a rock to lift a big crate of flour onto a cart

Leverage

Leverage means using borrowed money as well as your own. It can help you buy something bigger, and it always has to be paid back.

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Brock in a sunny workshop paying a small pile of coins into the hands of a team of animals busy with toolboxes and rolled plans

Management fee

Each year, a fund pays its manager a fee for doing the work, often about 2%. It pays for the team who look after the companies.

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Brock balances a set of big brass scales in a warehouse

Net asset value

Take what a fund owns and subtract what it owes. That is net asset value, one way to see how a fund is doing.

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An older wise grey goose in a neat waistcoat teaches two young rabbit bakers to plan the day with toy blocks on a table

Operating partner

An operating partner has run companies before. They help with hiring, planning and all the things that are hard the first time.

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Brock stands in front of a big doll's-house-like bakery with its side open

Platform

The first company a fund buys in a field is called the platform. Others can join it later, like rooms added to a house.

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Brock and a careful mole in round glasses check baskets of real bread against a pile of blank receipts by a window

Quality of earnings

Before buying, careful people check that a company really earns what it says. That check is called quality of earnings.

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Happy animal investors queue again at a garden table to sign a second blank paper with Brock

Re-up

When investors are glad they joined one fund and join the next one too, that is a re-up.

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Brock passes a big bakery key on a ribbon to a friendly otter in a waistcoat on a bakery step

Secondary buyout

Sometimes one fund sells a company to another fund, which helps with the next chapter. That is a secondary buyout.

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Brock and friends quietly carry a big company banner down from a grand columned stone market hall

Take-private

A fund can buy a company whose shares trade on a stock market and make it private. That is called a take-private.

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Brock at night at a kitchen table with pencil

Underwriting

Before buying, Brock writes down what he hopes will happen and what could go wrong. That careful thinking is underwriting.

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A long school photo style scene of young animals in graduation caps in a row by a wall of wine barrels and grapevines

Vintage

A fund's vintage is the year it began. Funds that began in the same year are compared with each other, like classmates.

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A beautiful tiered stone fountain in a garden

Waterfall

The waterfall is the order money is paid out. Like water filling one pool and then the next, investors come first.

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Brock looks out from a hill over a whole bustling town with twelve little bakeries marked by red awnings

eXit

An exit is when a fund sells a company. Brock's bakery now has twelve shops, and it is ready for its next owner.

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Brock sits under a tall old oak beside a small sapling he planted

Years

Most funds last about ten years. Growing something good takes patience.

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Brock asleep in a snug burrow bedroom under a quilt

Zzz

When the day's work is done, even a busy badger needs to rest. Tomorrow there is more to build.

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Brock tucks a small bear cub into bed and reads from a picture book by lamplight

A note for grown-ups

The words in this book are real ones, explained simply. The animals and examples are made up, and real terms vary from fund to fund. It is here to help you read and talk together, and it is not advice. The pictures were drawn with an AI image model and checked by hand.

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